CASE STUDY — “Get in the Game” Marketing Campaign

MarketingMedia ProductionSEOConsultancy
Written By Earl Jordan

CASE STUDY — “Get in the Game” Marketing Campaign 🏈

(Client Name Withheld for Confidentiality — Sports Bar & Restaurant, Chula Vista, CA)
By Skylab Media Productions

Client Overview

Industry: Sports Bar & Restaurant
Location: Eastlake, Chula Vista, CA
Project: Full-Scale Media & Marketing Campaign
Campaign Title: “Get in the Game”
Project Scope: Full Marketing Strategy & Media Plan

Summary:
A family-owned sports bar & resturant in Chula Vista, CA struggled with visibility, declining foot traffic, and weak digital presence. Skylab Media Productions delivered a complete media-marketing campaign that increased customer flow during football season and supported the business in staying open through 2024.

1. The Challenge (Before Picture) ⚠️

Despite a great location, a community sports culture, and strong potential, the business faced significant marketing problems:

Core struggles:

  • Poor visibility in the local community

  • No SEO strategy or search engine rankings

  • No professional media (photo/video)

  • Weak brand identity

  • Broken website and poor content

  • No marketing plan

  • No ads or paid media

  • Negative online reviews with no responses

  • Zero engagement with new hotel traffic directly across the street

  • No marketing budget

  • No understanding of “why” marketing matters

The sports bar and restaurant had the features customers wanted — game room, parking, family atmosphere, and strong location — but lacked the visibility and digital strategy to capitalize on them.


2. Our Solution (What Skylab Did) 📋

A. Media Production

Skylab developed a plan for:

  • Professional photography & videography

  • Promo video concept + script

  • Event recap

  • Production-ready visuals to be used across ads, website, and social media

B. Marketing Actions

Skylab deployed a complete, strategic marketing infrastructure:

  • Full website audit (technical, content, and SEO issues)

  • SEO optimization: titles, meta descriptions, keyword placement

  • Social media optimization

  • Google Business Profile enhancement

  • Local community targeting

  • Cross-promotion with new nearby hotels

  • Three-month content plan using the football season to acheive goals

  • Advertising campaign strategy (Facebook/Instagram/Google)

  • Lead magnet concept: “Game Day Specials — Weekly Alerts”

  • SMS marketing framework to promote weekly specials and game-day promos

Note: While the client ultimately chose to produce their own video using a phone, the original Skylab Media Productions concept became the backbone of their content strategy and drove measurable improvement.


3. Deliverables 📦

Skylab delivered:

  • Complete Marketing Audit & Campaign Strategy

  • “Get in the Game” Football Season Marketing Plan

  • SEO recommendations

  • Promo video script + storyboard + production plan

  • Google Business optimization

  • Content calendar (3 months)

  • Advertising strategy for social media

  • SMS marketing strategy

This was Skylab’s first, largest, and most comprehensive marketing campaign.


4. The Results (After Picture)💰😊

Impact of Skylab Media Productions Marketing Campaign

  • Improved customer turnout during football season

  • Increased social media activity

  • Higher community visibility


5. Client Response 🤗

Earl’s marketing campaign was a roadmap for us to get more business and stay open. Of the many suggestions (tactics) that he recommended, we incorporated video marketing and hired a social media manager for the season.

— Co-Owner, Sports Bar & Restaurant (Name Withheld)


6. Key Takeaways ✅

  • A strong marketing strategy can rescue a struggling business — even with no initial budget. (Note: A struggling business is different than a business that is closing their doors, as they rarely benefit from marketing simply because it is too late.)

  • The right messaging and seasonal positioning can significantly increase foot traffic.

  • Businesses underestimate the power of SEO, optimized Google Business profiles, and community visibility.

  • Skylab Media Productions can deliver complete, practical, high-ROI campaigns for small businesses who need immediate results.


Ready to increase customers, grow your visibility, and launch a powerful marketing campaign?
👉 Contact Skylab Media Productions to elevate your media & marketing campaigns!



Earl Jordan